David McMullan's blog
|Posted by Shem on September 1, 2016 at 4:10 AM||comments (0)|
I often contact the organisers of motorcycle exhibitions to ask if any Chinese brands will be represented at their show. Quite often the reply is in the affirmative with organisers naming Taiwanese motorcycle companies KYMCO and SYM among their ‘Chinese’ exhibitors.
Taiwanese motorcycle companies are not akin to Chinese motorcycle companies; instead it would be more accurate to liken them to the Japanese big 4. Whereas China spe...Read Full Post »
|Posted by Shem on August 28, 2016 at 7:00 AM||comments (0)|
In the late 1950’s Soichiro Honda designed what would later become one of the most iconic two-wheeled machines ever to hit international markets. Its style came from functionality, its mechanicals developed for reliability and its target audience was neither the bike enthusiast nor a specific group of society. Its genius marketing campaign heralded the beginning of “lifestyle marketing” and the model itself is likened to the VW Beetle of motorcycle...Read Full Post »
|Posted by Shem on August 28, 2016 at 4:25 AM||comments (0)|
David McMullan talks to Marcin Bowsza CEO of Powerbike Poland
What is the general condition of the motorcycle market in Poland? Is it growing due to fuel prices or receding due to cheaper cars?
Like many European countries, the Polish motorcycle market has experienced the decrease of new registrations. The Seasons from 2009 till 2014 were quite repressive. It’s...Read Full Post »
|Posted by Shem on August 28, 2016 at 2:25 AM||comments (0)|
David McMullan (Englishman in China)
It’s fair to say that Chinese goods don’t always get the best praise. There are literally millions of products coming from China that of poor quality and are leaving buyers with a bad taste in their mouth for making the regrettable purchase. The motorcycle industry is no different. For every one good company producing quality un...Read Full Post »