David McMullan's blog
|Posted by Shem on October 3, 2016 at 3:20 AM|
China: Less Attention Given, Less Sponsorship
Motorcycle races are favoured by global competitive sports fans due to its features of excitement, low participation threshold and low team costs. However, motorcycle racing is not as popular in China. The ban on the use of motorcycles in China also contains the development of motorcycle sports. The majority of audiences of two major motorcycle races in China CSBK and CRRC are motorcycle fans. These two events are not known by any other sports fans. The direct influence of less attention given to the event is lack of sponsorship. We can hardly see any big international or professional sponsors on the sponsor list of the CSBK. China Superbike Championship）China Road Racing Championship）
Sponsor shortage will affect the overall performance of the race. The racing costs of riders and teams will rise and their enthusiasm for the race will decrease. If things continue like this, Chinese motorcycle sports events will lag further and further behind overseas motorcycle sports events. In addition, international motorcycle manufacturers give little attention to Chinese motorcycle sports events; this fosters a lack of confidence in the Chinese motorcycle market. That's why Japan's four major motorcycle manufacturers (Honda, Yamaha, Suzuki and Kawasaki) are largely under-represented in China.
Abroad: More Sponsorship, High Attention Given
When one speaks of overseas motorcycle sports event, many people will think of Moto GP and SBK the popularity and influence of which can compete with world class car sports events. We can easily find the names of many world famous companies on the sponsorship list of SBK. Meanwhile, Ducati, Japan's four major motorcycle manufacturers and others always sponsor motorcycle racing teams and give their latest motorcycle models to the racing teams. This helps make the race competitive and more entertaining. When a racing team wins the crown, the motorcycle sales of its sponsors will be increased. This virtuous circle helps boost the popularity of these world class motorcycle sports events.
We can tell that the development of the motorcycle industry has a positive influence on traffic, environment protection and economic development by comparing the Chinese motorcycle market development situation with its international counterparts. We hope that local governments can lift the ban on the use of motorcycles in China as early as possible so that more motorcycles can take the place of cars to become once again a major transport tool in cities.